The OBM Income Spectrum: What It Really Means to Build a Business on Your Terms

Choosing the right path

As a Certified OBM® Trainer, I've seen time and time again how varied the journey to financial success can be for Online Business Managers. The options for making money are more diverse than ever, but here’s the secret: success doesn’t come from following someone else’s roadmap. It starts with you—your preferences, strengths, and vision for your business. 

While there are six key ways OBMs can structure their income, the path you choose depends on more than just what’s available. It’s about creating a business that aligns with your goals, both personally and professionally.

Let me take you through some of the behind-the-scenes truths that aren’t often talked about in those “6 Ways” lists.

Finding Your Project-Based Sweet Spot

If you’ve got a knack for systems and workflows, project-based work can feel like a perfect fit. But here’s the thing: not every project is going to light you up. The key to creating a project-based service that works isn’t just about what the client needs—it’s about what you enjoy doing. 

Think about the services that make you feel energised. Do you thrive on systems setup, team onboarding, or launching products? Or maybe it’s something else entirely. The beauty of project-based work is that you get to choose. You can create your own offers, taking on projects that align with your skills and passions. When you enjoy the work, it doesn’t just benefit you—it makes your clients happier too.

Retainers and Relationships: The Steady Path

Some OBMs love the security of ongoing retainers. Working consistently with the same clients builds deep relationships and a steady income. But here’s the catch: a retainer-based business model is all about nurturing long-term relationships. 

It’s not just about doing the work—it’s about being a partner in your client’s success. If that’s something that excites you, then retainers might just be your bread and butter. But if you’re someone who craves variety, project work or more ad hoc consulting might give you that spark of excitement you’re after.

Strategy Sessions: Quick Wins, Lasting Impact

Ever had a conversation that changed everything for someone? That’s the power of a good strategy session. For many OBMs, offering one-off or occasional strategy sessions can be incredibly rewarding. It’s not just about getting paid for your time; it’s about offering clients a breakthrough moment. 

The best part? You get to see immediate results from your work—helping someone gain clarity in just 60 minutes can have lasting effects on their business. If you're someone who enjoys solving problems on the spot, strategy sessions might be your go-to income stream.

The Agency Model: Is Bigger Always Better?

Let’s talk about agencies. There’s this idea that “scaling” your business means success—but is that really what you want? Building an OBM agency comes with its rewards, but it also comes with significant challenges. Managing a team, taking on multiple clients at once, and being responsible for the livelihoods of others isn’t a decision to be made lightly.

And here’s the truth: it’s absolutely okay if scaling isn’t for you. You can build an incredibly successful and fulfilling business as a solo OBM. Time and financial freedom don’t always require a large team or an expanding client roster. Sometimes, less is more.

Balancing It All: Combining Models to Suit Your Life

Many OBMs find that the perfect business model is actually a combination of income streams. Maybe you love the consistency of a retainer, but take on project work to keep things fresh. Or perhaps strategy sessions give you that “quick win” satisfaction while your retainer clients keep your revenue steady. 

The beauty of being an OBM is that you get to decide how to structure your business. You don’t have to follow anyone else’s rules—create a model that works for you. 

It Starts With You

At the end of the day, there’s no one-size-fits-all when it comes to being an OBM. Whether you’re just starting out or looking to shift your business model, the most important thing is to build a business that aligns with your strengths, values, and vision. 

Curious to learn more about these different income models and how they could work for you? My free lead magnet goes deeper into these six revenue streams and how you can build a business that thrives on your terms. Download it here and start creating the career you’ve always dreamed of.

Interested in Becoming a Certified OBM?  

If this resonates with you, why not take the next step? Apply for the programme, learn more about me, or book a call to see how this career can support your goals!