Thrive OBM Academy understands that your privacy matters and that you care about how your Personal Data is used and shared online. We respect and value the privacy of everyone who visits this website, https://www.thriveobmacademy.com/ (“Our Site”), and We will only collect and use Personal Data in ways described here and in accordance with your rights under the law.

Please read this Privacy & Cookies Policy carefully and ensure that you understand it. It explains how We handle your Personal Data.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings under the UK GDPR, Data Protection Act 2018 and relevant EU GDPR provisions (where applicable):

“Personal Data” means any information relating to an identifiable person who can be directly or indirectly identified.
“Data Protection Legislation” means the UK GDPR, Data Protection Act 2018, PECR and EU GDPR (where applicable).
“Cookie Law” means the Privacy and Electronic Communications Regulations (PECR).

2. Information About Us

Our Site is owned and operated by Thrive Business Support Services Limited t/a Thrive OBM Academy

Company number 16837201, Registered Office; 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. We have no control over how your data is collected, stored or used by other websites, and You should check the privacy policies of any such websites before providing data to them.

4. Your Rights

As a data subject, you have the following rights under Data Protection Legislation:

a. The right to be informed about Our collection and use of Personal Data.
b. The right of access to the Personal Data We hold about you (see section 12).
c. The right to rectification if any Personal Data We hold is inaccurate or incomplete.
d. The right to be forgotten (erasure).
e. The right to restrict processing.
f. The right to data portability.
g. The right to object to processing.
h. Rights related to automated decision-making and profiling.

If you have concerns about how We use your Personal Data, please contact Us using the details in section 14. You also have the right to lodge a complaint with the Information Commissioner’s Office.

5. What Data Do We Collect?

Depending on your use of Our Site, We may collect some or all of the following Personal Data:

a. Name
b. Email
c. Address
d. Phone number
e. Technical data such as IP address, browser type, analytics data and cookie identifiers

AI-related note:
We do not ask you to submit special category data (such as health data, ethnicity or information about criminal convictions). If We provide AI-supported tools on Our Site or within training portals, you should not enter sensitive information, financial account details, identification documents or confidential client data into those tools.

6. How Do We Use Your Data?

a. All Personal Data is processed and stored securely for no longer than necessary.
b. We process Personal Data only where we have a lawful basis. Specifically, We may use your data for:

i. Personalising and tailoring your experience on Our Site
ii. Supplying Our products and services to you
iii. Personalising and tailoring Our products and services
iv. Replying to emails from you
v. Market research
vi. Analysing your use of Our Site to improve user experience
vii. Marketing communications where you have separately consented
viii. Operating any AI-supported features on Our Site or within Our training portals, where you choose to use them, so that We can provide content suggestions, summaries or outputs that you request

c. You may withdraw consent at any time.
d. Data is retained according to the periods set out below:

i. Contact details for the duration of any contract and 24 months afterwards
ii. Enquiry data for 24 months
iii. Mailing list data for as long as you remain subscribed
iv. Financial information for the legally required retention period

7. How and Where Do We Store Your Data?

a. We only keep Personal Data for as long as needed.
b. Some data is stored in the UK.
c. Some data is stored within the EEA.
d. Some data may be stored in third countries with appropriate safeguards.

e. We use the following third-party software, and some of your data may be stored on their servers:

i. Elite360 email and CRM
ii. QuickBooks
iii. Stripe
iv. Namecheap through Mailgun
v. Gsuite – Google Cloud Storage
vi. AI service providers that help Us generate content, examples, summaries or usage insights, where you choose to use AI-supported features

f. Steps We take to protect your data include device encryption, password protection, antivirus software and secure cloud storage. Contractors may access data where necessary, and We take reasonable steps to ensure their compliance.

8. Do We Share Your Data?

a. We may contract with third parties to provide services on Our behalf (such as payment processing, analytics or email services). Some of these services may include AI-supported features operating under Our instructions as data processors.

b. We may compile anonymised statistics for analysis.
c. Data may be transferred outside the UK/EEA using SCCs or adequacy-approved countries.
d. We may share data where required by law.
e. If you leave comments on public parts of the Site, your personal information becomes visible to others and is shared at your own risk.

9. What Happens If Our Business Changes Hands?

If any part of Our business is transferred, your Personal Data (where relevant) will transfer under the same terms of this Policy.

10. How Can You Control Your Data?

You may:

Restrict processing

Withdraw consent

Manage marketing preferences

Control cookie usage

11. Your Right to Withhold Information

You may access Our Site without providing Personal Data. You may restrict cookie usage through browser settings.

12. How Can You Access Your Data?

You may request a copy of your Personal Data at any time. We do not charge for responding to such requests.

COOKIES POLICY

13. Our Use of Cookies

a. Our Site uses first-party Cookies to improve your experience.
b. Cookies used may include:

i. Strictly Necessary Cookies
ii. Analytics Cookies – including those used to understand how you use Our Site and any AI-supported features you choose to interact with
iii. Functionality Cookies – including those that support personalisation and may enhance AI feature responsiveness
iv. Targeting Cookies
v. Persistent Cookies
vi. Session Cookies

c. Some Cookies are essential and cannot be disabled without affecting core functionality.
d. A full cookie list may be displayed in your browser or via our consent tool.