c Thrive OBM Academy | Certified OBM® Training
IAOBM - Certified - UK & Ireland

Become the
Certified OBM®
the AI era
demands.

For experienced business support professionals ready to stop executing someone else's strategy and start leading their own. Trained by a team of Certified OBMs, not just a course library.

Book a Discovery Call → No card details. No pressure. Purely exploratory.
Licensed Trainer
IAOBM
Since 2022
Trainer 1
Trainer 2
Trainer 3
Trainer 4
Trainer 5
IAOBM Certified Trainers Operations Leadership AI Strategy & Integration UK · Ireland · Specialists Certified Since 2022 Premium Retainer Pricing First Client Promise 15-Day Money Back IAOBM Certified Trainers Operations Leadership AI Strategy & Integration UK · Ireland · Specialists Certified Since 2022 Premium Retainer Pricing First Client Promise 15-Day Money Back

You've outgrown
VA work.
You can feel it.

You're the one who keeps things running. The person clients actually rely on. Solving problems before anyone notices them.

But the title hasn't caught up. The pricing hasn't caught up. And the level of trust you've earned isn't reflected in the work you're allowed to lead.

If that's where you are, you don't need another course.

"You need a credential, a structure, and a community that takes you seriously enough to put you in the room where decisions are made." — The Thrive OBM Academy Team

The result of Certified OBM®

Where you are now
Carrying responsibility without authority
Fixing problems quietly behind the scenes
Working hard, paid for hours
Executing strategy you didn't get to shape
Title that doesn't reflect your impact
Where you're headed
Leading operations with confidence & authority
Trusted to guide decisions and priorities
Paid for outcomes and judgement
Shaping strategy alongside the founder
A credential that commands premium rates

Built for the AI-led
business era.

Through structured modules, hands-on projects and live mentoring, you can start offering paid operations and AI-supported services while you're still training. By the end, you've built the credential, the systems, and the client-handling confidence to run an OBM business that pays for itself many times over.

01
Operations Leadership

Master the systems, decision-making, and team oversight that put you at the right hand of any founder.

Foundation
02
AI Strategy & Integration

Go beyond surface prompting. Learn to select tools, govern workflows, and decide where human judgement must sit.

AI-Powered
03
Premium Pricing & Retainers

Package and sell your services at the level your expertise demands, without underselling.

Business-Ready
04
Client Delivery Standards

Onboarding, contracts, and delivery frameworks that protect your brand and your clients'.

Client-Facing
05
Project & Team Oversight

Run projects, manage contractors, and keep delivery on track across complex, multi-stream businesses.

Leadership
06
IAOBM Certification Week

The final assessment and the global credential that recruiters and business owners actively seek.

Credential

Certified OBMs
who took the leap.

Graduates working with UK and international businesses.

"It gave me the structure and frameworks I needed to really excel in my role. I now have the tools to contribute at a higher level, and that confidence has been genuinely transformative."

"From admin work to strategic contribution. I gained so many valuable skills to take forward, thanks to Amanda's expertise and unwavering encouragement. Highly recommend."

"During results week I landed my first proper OBM retainer client, and reached out in a moment of panic. Amanda coached me through the conversion process every step of the way."

Bonuses worth more than
the programme itself.

Real inclusions. Not padding the value. Each one removes friction so you can step into operations leadership sooner.

1
Access to our bespoke CRM, built just for Certified OBMs
Everything you need to run your business
Unlimited websites, funnels, calendars, social media scheduling, pipeline management and everything else you need to help your business thrive.
2
Certification Week Fees Covered
£430 value
Your IAOBM Certification Week assessment fees are included. No last-minute surprise bills.
3
UK-Specific Client Contract Template
Protect your business
A ready-to-use, professionally drafted UK contract for client onboarding and delivery protection.
4
AI-Ready Lead Magnet Template
Based on Amanda's £50K framework
The same lead magnet structure that helped Amanda generate nearly £50K in revenue as a solo OBM.
5
Ongoing Community Access + Live Calls
Included for your full training period
Live coaching calls, drop-in sessions, full learning library, and Thrive OBM Academy app access throughout your training and beyond.
6
Amanda's First Client Promise
In writing
Every student gets Amanda's direct personal support until they land their first paying client. That's the standard.

A team of Certified OBMs.
Not just a course.

We are a team of Certified OBMs, each bringing deep expertise in different areas of business operations: sales and marketing, tech and systems, team management, and much… MUCH more.

That means wherever you are in your OBM journey, someone on this team has been there, done it, and can support you through it. Between us, we've got you covered at every stage.

👤
Amanda Hyde-Pierce
Certified OBM® Trainer · Founder · Head of the IAOBM
Gemma C
Sales & Marketing
Gemma C
Mo A
Tech & Systems
Mo A
Emily D
Team Management
Emily D
Amanda Hyde-Pierce
Operations & AI
Amanda Hyde-Pierce
Ann L
Strategy & Planning
Ann L

A conversation,
not a sales pitch.

A discovery call for the Certified OBM® Programme exists to help you decide whether it's right for you. If it isn't, we'll tell you and point you somewhere that fits better. No card details. No pressure you don't want.

15-Day Money-Back Guarantee

Try the programme for two full weeks. If it isn't right, just let us know within 15 days and we'll refund the lot. No awkward conversation.

In writing
First Client Promise

Every student gets direct support from the Thrive team until they land their first paying client. That's the standard.

Guaranteed
Finance Options Available

Spread the investment across your first revenue months. Discussed on the discovery call, no pressure, no obligation.

Flexible
Book a Discovery Call →

Ready to lead,
not just execute?

The next step is a 30-minute exploratory discovery call. No pitch. No card details. No pushy sales tactics.

Purely exploratory. If it's not the right fit, we'll tell you and point you somewhere that is.