Become a Certified OBM® for the AI-led business era.
Trained in the UK by the only UK-based Certified OBM® Trainer. Accredited by IAOBM. Built for professionals ready to be taken seriously.
See the Non-Pushy Promise below.
You've outgrown VA work. You can feel it.
You're the one who keeps things running. You're the person clients actually rely on. You're solving problems before anyone notices them.
But the title hasn't caught up. The pricing hasn't caught up. And the level of trust you've earned isn't reflected in the work you're allowed to lead.
If that's where you are, you don't need another course.
You need a credential, a structure, and a community that takes you seriously enough to put you in the room where decisions are made.
You've outgrown VA work. You can feel it.
You're the one who keeps things running. You're the person clients actually rely on. You're solving problems before anyone notices them.
But the title hasn't caught up. The pricing hasn't caught up. And the level of trust you've earned isn't reflected in the work you're allowed to lead.
If that's where you are, you don't need another course.
You need a credential, a structure, and a community that takes you seriously enough to put you in the room where decisions are made.
Want to spread the cost with flexible payment options? Finance options available*
The Result?
The Result?
from being relied on...
carrying responsibility without authority
fixing problems quietly behind the scenes
Working hard, paid for hours.
paid for execution, not judgement
To being recognised...
leading operations with confidence
trusted to guide decisions and priorities
recognised for strategic contribution
paid for outcomes and leadership
Go from being relied on
Carrying responsibility without authority.
Fixing problems quietly behind the scenes.
Working hard, paid for hours.
Executing strategy you didn't get to shape.
To being recognised
Leading operations with authority.
Trusted to guide decisions and priorities.
Paid for outcomes and judgement.
Shaping strategy alongside the founder.
What is a Certified OBM?
As businesses integrate AI, work with lean teams, and require strategic partners, this programme reflects those realities. With structured modules, hands-on projects and live support, students are equipped to begin offering operational and AI-supported services as early as month two.
The Certified OBM® Programme is for people who want a seat at the decision-making table...
not just access to the task list.
As businesses evolve and integrate AI, the OBM role has moved beyond execution into leadership.
This programme reflects that shift, combining proven operations training with practical, business-ready AI capability. Students can begin offering services as early as month two, supported by experienced Certified OBM® trainers.
As businesses grow faster, operate with leaner teams, and integrate AI into day-to-day operations, the role of the OBM has changed. This programme reflects those realities, combining established operations leadership training with practical, business-ready AI capability.
Through structured modules, hands-on projects and live support, students are equipped to begin offering operations and AI-supported services as early as month two. Now in its 17th year, and delivered by experienced Certified OBM® trainers, the programme continues to develop confident, in-demand professionals recognised globally for the standard they set.
What is Certified OBM®?
"This elite programme prepares professionals who are ready to be taken seriously including by themselves."
A Certified OBM® is the operations leader behind a thriving business. Not the assistant. Not the project manager. The person trusted to make sure the business actually runs systems, team, delivery, performance so the founder can lead.
All of our Certified OBMs are trained to implement and support AI integration at an operational level. That doesn't mean you need to be an AI 'expert'. It means you're the person who decides which tools fit the workflow, where automation belongs, and critically where human judgement still has to sit.
That combination is rare. It's also what business owners are looking for, urgently, right now.
Since 2009, the Certified OBM® program has been widely recognised as the leading authority for training leaders in Online Business Management. Expertly designed and delivered, the Certified OBM® program empowers and equips students with everything they need to succeed in today's digital economy, regardless of their background.
Is the Certified OBM® programme for you?
What you'll gain
- Operations leadership and decision-making at owner level.
- Project, team, and delivery oversight that makes you the right hand of the business.
- AI tool selection, governance, and workflow design beyond surface-level prompting.
- Pricing, packaging, and selling premium retainers without underselling yourself.
- Client onboarding, contracts, and delivery standards that protect your brand and theirs.
- The IAOBM accreditation — the global standard recruiters and business owners look for.
This is a strong fit for you if…
- You have at least three years' experience in business support VA, PA, executive assistant, office manager, or operations support.
- You're done trading hours for admin pricing and want a credentialed step up.
- You want to lead outcomes, not just execute tasks.
- You're open to learning AI tools well not avoiding them.
- You want personal mentor support, not just a course library you'll never finish.
- You're prepared to invest twelve months in building a real business.
This isn't a fit for you if…
- You're new to business support work and looking for an entry-level role.
- You want to be told what to do task-by-task rather than lead outcomes.
- You want a quick certificate without doing client-side work.
- You'd rather avoid AI tools than learn to use them well.
- You're not ready to commit twelve months to building this properly.
What does the programme cost?
The investment reflects the depth of the programme twelve months of training, mentoring, and accountability with the UK's only Certified OBM® Trainer, plus the bonuses listed below. We share specific pricing and finance options on the discovery call so we can talk through what fits your situation.
Finance options available spread the cost over your first revenue months.
What you'll learn at a glance
Through structured modules, hands-on projects, and live mentoring, you start offering paid operations and AI-supported services as early as month two. By the end of the programme you've built the credential, the systems, and the client-handling confidence to run an OBM business that pays for itself many times over.
Bonuses
What's included bonuses worth more than the programme
Real bonuses. Not hidden in the price, not padding the value. Each one removes friction so you can step into leadership sooner.
Bonus 1
Website setup + audit · £1,200 value
A fully professional website plus expert insights to maximise conversions.
Bonus 2
UK-specific client contract template
A ready-to-use UK contract for professional client onboarding and delivery.
Bonus 3
UK-Specific Associate Agreement
A professional associate contract to support structured growth as your business expands.
Bonus 4
Certification week assessment fees · £430 value
Your IAOBM Certification Week fees are covered. No additional cost at the final stage.
Bonus 5
One Year Access to HER
Twelve months of accountability, live calls, learning, and app access to support consistent progress.
Bonus 6
AI-ready, Lead Magnet
High-converting lead magnet template, based on one that helped Amanda generate nearly £50K in revenue as a solo OBM.
Bonus 7
Operations & AI Service Frameworks
Clear, ready-to-use frameworks to package and communicate your operations and AI-supported services with confidence.
Bonus 8
1st Client Promise
Amanda's promise. Her students will have access to her personal support until the very least they get their first client.
Bonus 5
Twelve months of community access
Live calls, drop-in coaching, the learning library, and full Thrive OBM Academy app access through your first year as a Certified OBM®..
Bonus 6
AI-ready lead magnet template
The same lead magnet structure that helped Amanda generate nearly £50K in revenue as a solo OBM.
Bonus 7
Operations & AI Service Frameworks
Ready-to-use frameworks to package and price your operations and AI-supported services with confidence.
Bonus 8
Amanda's First Client Promise
Every student gets Amanda's direct support at minimum until they land their first paying client.
TESTIMONIALS
Hear from our graduates
Trusted by Certified OBMs working with UK and international businesses.
"From undervalued to confident leader."
It gave me the structure and frameworks I needed to really excel in my role and helped me feel far more confident in what I do. I now have the tools and systems to contribute at a higher level and that confidence has been genuinely transformative.
Amanda's support and teaching style make you feel capable, seen, and empowered as a student. It's an experience I truly recommend.
Gemma C., Certified OBM®
"From admin work to strategic contribution."
I’ve gained so many valuable skills to take forward in my business and beyond, thanks to Amanda’s expertise and unwavering encouragement.
I highly recommend this programme to anyone serious about their OBM journey.
Ayesha B. Certified OBM®
I've gained so many valuable skills to take forward in my business and beyond, thanks to Amanda's expertise and unwavering encouragement. I highly recommend this programme to anyone serious about their OBM journey.
Ayesha B., Certified OBM®
"Got my first retainer client during results week."
Amanda made herself available as a mentor whenever support was needed. During results week, I landed my first proper OBM retainer client and reached out in a moment of panic. She coached me through the conversion process, shared documents to help, and encouraged me every step of the way.
If you believe becoming an OBM is right for you, this programme is worth the investment.
Ruth D. Certified OBM®
A global programme. A UK-trained you
The Thrive OBM Academy Non-Pushy Promise (NPP)
A global programme. A UK-trained you
Since 2009, the Certified OBM® programme has been widely recognised as the leading authority for training leaders in Online Business Management. Expertly designed and delivered, the Certified OBM® programme empowers and equips students with everything they need to succeed in today’s digital economy, regardless of their background.
In the UK, it is delivered exclusively by Amanda Hyde-Pierce the only UK-based Certified OBM® Trainer accredited by the International Association of Online Business Managers.
You’ll learn the global standard. You’ll be trained for the UK and EU market that actually hires
15-day money-back guarantee
Try the programme for two full weeks. If it isn’t right for you, write to us within 15 days and we’ll refund the lot. No awkward conversation.
Amanda’s First Client Promise
Every student gets Amanda’s direct support at minimum until they land their first paying client. That’s the standard, in writing.
Ready to take the next step?
The next step is a 30-minute exploratory chat with Amanda.
No pitch. No card details. No pressure.
If the programme is right for you, you’ll know.
If it isn’t, Amanda will tell you and point you somewhere that fits better.
The Thrive OBM Academy Non-Pushy Promise
A discovery call for the AI-Empowered, Certified OBM® Programme is a conversation, not a sales appointment. It exists to help you decide whether the programme is right for you.
No card details. No pressure. No follow-up sequence you didn’t ask for.
If it’s not the right fit, we’ll tell you and we’ll point you somewhere that is.
*Details provided in our Student Agreements
Based in the United Kingdom. Supporting professionals across the UK and Europe.
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Thrive Business Support Services Ltd t/a Thrive OBM Academy
Company number 16837201
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
CERTIFIED OBM® and CERTIFIED ONLINE BUSINESS MANAGER® are registered service
marks of the International Association of Online Business Managers.
The Certified OBM training is offered by us as Certified OBM Trainers pursuant to an authorised license from theInternational Association of Online Business Managers.