
The exact shift that took me from £2,000 to £7,000 a month in 30 days
The 6 ways they break the typical £25/hr income ceiling.. 2
How to leverage AI before it takes your tasks and the gap gets any wider.
Most assistants aren't undercharging because they're bad at their job.
They're undercharging because nobody ever taught them how to position a different pricing model.
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No one expanded your role on purpose, it just grew, and you've never been paid for the difference. You are a natural problem solver and "Yes" person so you've gained skills you're not being paid for.
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You know other VAs overseas will do it for half, and you don't feel like you can hold your price, let alone raise it.
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You are following tasks, requests and SOPs instead of leading them because no one handed you the framework.
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The gap isn't going to close on its own, it's going to get wider the longer you wait.
1. The Operator Shift.
I'll show you the three-step process behind turning what you're already doing for clients into language they'll pay £65 to £250 an hour for, so you stop being paid like a task-doer.
2. Why AI Can't Replace These Strategies.
I'll walk you through exactly where AI is heading in VA work and the one role it consistently pays more for, not less, so you know where to position yourself now.
3. The 6 Business Strategies to Earn more But Work Less
So you stop burning yourself out on your lower hourly rate and start choosing business models and positioning that fits your life and your clients.
Average rating
You want to be paid £65 to £250 an hour instead of capped at £25
You've tried raising your rates before and it hasn't stuck, and you want to know why
You want to be recognised as a strategic partner, not just a task-doer
You're not currently working as a VA, PA, EA or similar (this is built around that experience specifically)
You're looking for a get-rich-quick scheme with no real skill behind it
You want overnight results with zero effort, this is requires getting real credentials not a shortcut

Gemma Clegg from Thrive OBM Academy
I spent a year working as a VA, supporting everything from launches to webinar systems, before I repositioned myself, qualified as an OBM, and unlocked rates of up to £250 an hour for the same skills.
→ Went from £2,000 to £7,000 a month in 30 days after using these methods
→ Trained inside a programme with over 1,100 certified OBMs across 17 years
→ Now a trainer for the first UK provider of the globally recognised Certified OBM credential

I can honestly say it was the best decision I have made
Mary Pelling
Mary P


It helped me realise I should take credit for the hard work.
Sam Bradfield


After working as a high-level Virtual Assistant for several years, I was ready to take the next step.
Andrea Georgeou

No but you will be able to actually implement these strategies if you have been in your position for at least 2 years and you are eager to learn more.
Yes. If you're a PA, EA or office manager who feels underpaid for what you actually do, this works as your bridge into running your own OBM business. 60% of our clients and most of the graduate stories I can point you to started out self-employed, but the pay range and the underlying shift are the same either way.
Yes, so if life pulls you away you'll get the replay access for 24 hrs. But I'd genuinely love you there live, camera on if you can, that's what turns this into a room instead of a webinar, and it's when it actually starts working for you.
You'll walk away knowing exactly the strategy differences VA to an operator, why AI can't replace that role, and the 6 ways to price yourself into it, that's true whether or not you ever work with us. At the end you'll know precisely where your own ceiling is and what it actually takes to break it.
30th September · 12pm BST · Live with Gemma Clegg
Seats are limited so everyone gets time in the live Q&A
Any earnings, income or pricing examples shared on this page or during the masterclass are provided for illustrative and educational purposes only. They are not guarantees, promises or representations of what you will earn. References to income levels, hourly rates or business growth — including Gemma’s own results — reflect individual experiences and circumstances. Your results may differ significantly and will depend on a range of factors including your existing skills and experience, the services you offer, your positioning and pricing, the time and effort you invest, your ability to attract and retain clients, market demand and wider economic conditions.
Thrive OBM Academy does not guarantee that attending this masterclass, implementing the strategies discussed, or completing any subsequent training will result in increased earnings, specific hourly rates, new clients or business success. Any examples of client or graduate results represent the experiences of those individuals and should not be taken as a representation of the results every participant can expect.You remain responsible for your own business, career, financial and pricing decisions.