Become an

AI-Empowered
Certified OBM®

in the UK & EU

for the

AI-Led

Business Era

Amanda Hyde-Pierce, founder of Thrive OBM Academy and Certified OBM training UK

Step into a leadership role that pays what you’re worth, and gives you the authority to shape a business’s success.

An AI-Empowered, Certified OBM® is the operational leader responsible for how a business actually runs. They take ownership of planning, people, systems and performance, and use intelligent tools to support stronger decisions and more effective delivery, without replacing human judgement.

That may not be where you are today. With training and close mentorship, this programme equips you in stepping into that level of responsibility, credibility and income potential as you move into 2026.

Certified Online Business Manager training for experienced VAs and admin professionals

What is an AI-Empowered, Certified Online Business Manager®

An AI-Empowered, Certified Online Business Manager®, often called a Certified OBM, is a senior operations leader who oversees how a business runs day-to-day and long term. This includes systems, projects, team coordination, delivery standards, and performance.


Unlike task-based support roles, an AI-Empowered OBM leads outcomes. They guide people, processes, and intelligent tools to keep the business moving forward efficiently and profitably. Their role sits at leadership level, working closely with business owners to translate strategy into action.

An AI-Empowered OBM applies proven operational leadership principles while confidently overseeing automated workflows, intelligent systems, and modern tools. The focus remains on decision making, prioritisation, accountability, and results, with AI used as a support layer rather than a replacement for leadership.

The Result?

The Result?

Go from being relied on...

  • carrying responsibility without authority

  • fixing problems quietly behind the scenes

  • being relied on, but undervalued

  • paid for execution, not judgement

To being recognised...

  • leading operations with confidence

  • trusted to guide decisions and priorities

  • recognised for strategic contribution

  • paid for outcomes and leadership

Go from being relied on

  • carrying responsibility without authority

  • fixing problems quietly behind the scenes

  • being relied on, but undervalued

  • paid for execution, not judgement

To being recognised

  • leading operations with confidence

  • trusted to guide decisions and priorities

  • recognised for strategic contribution

  • paid for outcomes and leadership

The Certified OBM® Programme evolves in step with how modern businesses operate.

As businesses integrate AI, work with lean teams, and require strategic partners, this programme reflects those realities. With structured modules, hands-on projects and live support, students are equipped to begin offering operational and AI-supported services as early as month two.

The Certified OBM® Programme is for people who want a seat at the decision-making table...

not just access to the task list.

As businesses evolve and integrate AI, the OBM role has moved beyond execution into leadership.

This programme reflects that shift, combining proven operations training with practical, business-ready AI capability. Students can begin offering services as early as month two, supported by experienced Certified OBM® trainers.

As businesses grow faster, operate with leaner teams, and integrate AI into day-to-day operations, the role of the OBM has changed. This programme reflects those realities, combining established operations leadership training with practical, business-ready AI capability.


Through structured modules, hands-on projects and live support, students are equipped to begin offering operations and AI-supported services as early as month two. Now in its 17th year, and delivered by experienced Certified OBM® trainers, the programme continues to develop confident, in-demand professionals recognised globally for the standard they set.

The Certified OBM® Programme is for people who want a seat at the decision-making table, not just access to the task list.

As businesses grow faster, operate with leaner teams, and integrate AI into day-to-day operations, the role of the OBM has changed. This programme reflects those realities, combining established operations leadership training with practical, business-ready AI capability.

Through structured modules, hands-on projects and live support, students are equipped to begin offering operations and AI-supported services as early as month two. Now in its 17th year, and delivered by experienced Certified OBM® trainers, the programme continues to develop confident, in-demand professionals recognised globally for the standard they set.

Since 2009, the Certified OBM® program has been widely recognised as the leading authority for training leaders in Online Business Management. Expertly designed and delivered, the Certified OBM® program empowers and equips students with everything they need to succeed in today's digital economy, regardless of their background.

THRIVE OBM ACADEMY IS AN ACCREDITED TRAINER FOR THE INTERNATIONAL ASSOCIATION OF ONLINE BUSINESS MANAGERS

Is a career as an AI-Empowered, Certified OBM® For you?

What skills will I gain as an AI-Empowered, Certified OBM®?

You will build leadership, operational strategy, systems oversight, team coordination, and AI supported workflow skills

It is a strong fit for you, if....

- you already keep the business moving, even when no one notices
- you carry more responsibility than your role or pay reflects

- you want to be respected for your judgment, not just your hours

- you want influence, ownership, and respect, not just more tasks

- you are ready to step into leadership and be trusted with outcomes

This is definitely not a strong fit for you if...

- you are looking for a quick certificate rather than real change

- you want recognition without responsibility

- want to remain focused solely on task execution

- you are not interested in making a positive impact through your work

- you are looking for quick wins, shortcuts, or surface-level training

This elite programme prepares professionals who are ready to be taken seriously, including by themselves.

What You Will Learn

Bonuses

Legit FREE bonuses for you - not hidden in the price, and not price inflating.

Curated specifically to remove friction so you can focus on stepping into leadership, sooner.

Bonus 1

Website Setup + Audit

(now £1,200 value)

A fully configured professional website plus expert insights to maximise conversions.

Bonus 2

UK-Specific Client Contract Template

A ready-to-use UK contract to support professional client onboarding and delivery.

Bonus 3

UK-Specific Associate Agreement

A professional associate contract to support structured growth as your business expands.

Bonus 4

Paid Fees Worth £430

Your Certified OBM® Certification Week assessment fees are covered, removing additional costs at the final stage.

Bonus 5
One Year Access to HER

Twelve months of accountability, live calls, learning, and app access to support consistent progress.

Bonus 6

AI-ready, Lead Magnet

High-converting lead magnet template, based on one that helped Amanda generate nearly £50K in revenue as a solo OBM.

Bonus 7

Operations & AI Service Frameworks

Clear, ready-to-use frameworks to package and communicate your operations and AI-supported services with confidence.

Bonus 8

1st Client Promise

Amanda's promise. Her students will have access to her personal support until the very least they get their first client.

Bonus 5
One Year Access to HER

Twelve months of accountability, live calls, learning, and app access to support consistent progress

.

Bonus 6

AI-ready, Lead Magnet

High-converting lead magnet template, based on one that helped Amanda generate nearly £50K in revenue as a solo OBM

.

Bonus 7

Operations & AI Service Frameworks

Clear, ready-to-use frameworks to package and communicate your operations and AI-supported services with confidence.

Bonus 8

1st Client Promise

Amanda's personal promise. Her students will have access to her personal support until the very least they get their first client.

TESTIMONIALS

Hear from some of our Grads

Trusted by Certified OBM’s working with UK and international businesses

Thrive OBM Academy student success story

From undervalued to confident leader

It gave me the structure and frameworks I needed to really excel in my role and helped me feel far more confident in what I do. I now have the tools and systems to contribute at a higher level, and that confidence has been genuinely transformative.

Amanda’s support and teaching style make you feel capable, seen and empowered as a student. It’s an experience I truly recommend.

Gemma C. Certified OBM®

Certified OBM graduate testimonial from Ayesha, UK

Skilled leader

I’ve gained so many valuable skills to take forward in my business and beyond, thanks to Amanda’s expertise and unwavering encouragement.

I highly recommend this programme to anyone serious about their OBM journey.

Ayesha B. Certified OBM®

I’ve gained so many valuable skills to take forward in my business and beyond, thanks to Amanda’s expertise and unwavering encouragement.

I highly recommend this programme to anyone serious about their OBM journey.

Ayesha B. Certified OBM®

Thrive OBM Academy graduate sharing results

Real results FAST

Amanda made herself available as a mentor whenever support was needed. During results week, I landed my first proper OBM retainer client and reached out in a moment of panic. She coached me through the conversion process, shared documents to help, and encouraged me every step of the way.

If you believe becoming an OBM is right for you, this programme is worth the investment.

Ruth D. Certified OBM®

15 Day Money Back Guarantee

Thrive OBM Academy Money Back Guarantee

The Thrive OBM Academy Non-Pushy Promise (NPP)

We want you to be reassured that a discovery call for the AI-Empowered, Certified OBM Programme is purely an exploratory conversation. It exists to equip you decide whether the programme is right for you.

There is no obligation, and no request for card details or decisions during the call.

*Details provided in our Student Agreements

Based in the United Kingdom. Supporting professionals across the UK and Europe.

Copyright ©2026 All rights reserved

Thrive Business Support Services Ltd t/a Thrive OBM Academy

Company number 16837201

71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

CERTIFIED OBM® and CERTIFIED ONLINE BUSINESS MANAGER® are registered service

marks of the International Association of Online Business Managers.

The Certified OBM training is offered by us as Certified OBM Trainers pursuant to an authorised license from theInternational Association of Online Business Managers.